Our Story

Impactparfumery’s founders are an intergenerational team with at the head perfume connoisseur Ingeborg Milsted-Lurvink along with the Gen Z’s Felix Oncken and Paul Bock. Together, there is a desire to change the industry: offering high quality perfumes at transparent prices, reducing our profit margins and contributing to climate causes. By capping our own profit, we like to make the brand accessible and create a movement : more purpose, more donations to support the planet. With every bottle sold, we donate €10.00 to a climate cause.

Meet the Team

Ingeborg Milsted-Lurvink
As a perfume expert and passionista I want to give back to the planet by giving you, our conscious perfume lovers, amazing perfume creations at a great price whilst donating to regreening initiatives. We limit our profit, for You and for the Planet.
Felix Oncken
As a member of Gen Z, I constantly worry about what the future holds. Participating in this project allows me to take a small but meaningful step toward shaping a better world for tomorrow.
Paul Bock
As a young creative Director it's my passion to design substantial brands that give back to the environment and society. With Impact parfumery I strive to set new standards in transparency and trust. Embrace the Scent of Purpose!